Advertising and sports marketing agency Presentation Sports, which has the sponsorship rights of the Egyptian Football Association (FA), has won the sponsorship of Al-Ahly SC for the next four years.
Presentation Sports has issued a contract with Al-Ahly’s Media Production Company after the latter bought Al-Ahly’s sponsorship rights from its board of directors headed by club President, Mahmoud el-Khatib.
It is worth mentioning that the Saudi Advertising and sports marketing agency, Sela, has terminated its sponsorship contract with Al-Ahly months ago.
It is reported that Presentation’s contract with Al-Ahly has exceeded LE 500 million in the next four years.
Khatib, president of Al-Ahly SC, said that the contract signed with Presentation Sports is one of the most important resources to complete the writing of Al-Ahly’s history.
“Al-Ahly is happy to deal with Presentation Sports because it’s a professional company,” Khatib added.
“Presentation has a strong presence in the Egyptian market. I hope that the two parties will succeed in this partnership,” Al-Ahly’s legend concluded.
“If I die now, I will be satisfied,” Presentation Sports’ President, Mohamed Kamel, started his talk with those words.
“We did not know we would get the sponsorship contract until Saturday at 8:30 p.m.,” he said.
“I thank all the Egyptian clubs for standing with us,” he concluded.
The Egyptian FA sold the sponsorship rights for the next five years after agreeing on a LE 405.5 million ($22.3 million) deal.
This deal means that Presentation has exclusive sponsorship of the Egyptian national team, Egyptian league and cup, allowing them, among other things, to make deals with other media outlets to air the matches.
Egypt Today
